Outdoor Marketing Guide for entrepreneurs

Outdoor Marketing Guide for Entrepreneurs

Introduction

My name is Giuliana Uzcátegui and I am the head of Marketing at Belay Partners.

Together with Carlos Chong, we are the executive directors of a creative studio specializing in the outdoor industry, and we are delighted to share with you our wealth of knowledge and experience gained over many years in the industry.

Our love for adventure has been a driving force in our professional lives, which has led us to specialize in providing innovative solutions to small and medium sized companies in the industry.

Table of contents

Take your outdoor brand to the next level!

Over the years, we have observed and analyzed the market in Latin America and the U.S., identifying the most relevant needs and pain points of small and medium-sized businesses in this industry. We have seen firsthand the impact that effective marketing can have on the success of these brands, and we are committed to sharing our experience to help other outdoor enthusiasts turn their passion into a thriving business.

CHAPTER I

Exploring the outdoor industry: an overview of the current landscape in Latin America and the U.S.

The outdoor industry is booming in Latin America, with an increasing number of people participating in outdoor activities every year. The industry is expected to continue to grow in the next few years, making it an exciting time to be in the outdoor business.

Over the past 5 years, the sport of climbing has experienced significant growth and increased visibility from a marketing standpoint around the world

CHAPTER II